When you think about emerging YouTubers, musicians, creators, and influencers, the support and engagement of their fans are among the first things that come to mind. And when you think about that, having a merchandise store is the first thing that comes to mind as it can demonstrate what your business represents, foster your image, and gather some extra money for your next project.
If you offer some kind of valuable content online then it is time to launch your custom merch for the audience. It’s a way to connect your audience with an online brand and a golden opportunity for them to support you directly. Customized t-shirts are the most famous merch items. Shirtee is an excellent platform to initiate your merchandise hassle-free.
Conceptualization
The first step is to conceptualize the merchandise you’re planning to sell. As per research t-shirts, hoodies and caps are by far the most widespread merch to sell. Depending upon what work you do a wonderful idea for making a custom t-shirt can be assumed. A YouTuber can use catchphrases from his work, if you create music then certain lyrics can impress the audience, Artists can easily come up with creative arts that can also serve for marketing themselves, similarly influencers and other creators can go for something that their fans like. A poll on your respective platform, asking your followers' suggestions is ideal to know what they’ll be interested in buying.
The main goal is to create a merch that your followers can relate to and at the same time, it reflects what you do. Google trends, insight of your content, Google keyword research, etc are some ways to know what people are into.
Design your merch
Here comes the fun part-design! Following best practices and exploring many designing options one can handily create t-shirts online. Consider different styles, colors that will appeal to your audience. For inspiration, a glimpse at what other creators are selling and starting off with your brand material is good too.
Normally for designing you get 3 options, use templates, get a professional designer, or do it all by yourself. Taking a look at hundreds of t-shirt designs online, tools and programs like Photoshop and Illustrator personalized t-shirt designs can be brought about. The only problem is that it's not suitable for those who don't have any knowledge of how to use these softwares. Therefore, an easier option would be to use readily available templates and maybe modify them a little as per the need. Still, the best way is to hire a professional designer to help you create attractive t-shirt designs if you’re thinking of some complex design. Don’t be afraid to experiment with new colors and something bold.
Create and Customize with Shirtee
Being a creator you should carefully choose a platform to sell your custom t-shirts and other merchandise. An immaculate platform should be just like Shirtee that offers quick payouts, a simple setup, and no hidden fees. As a seller at Shirtee, you’ll be able to use an eCommerce setup for your webshop. Moreover, you can build your shop using Woocommerce and Shopify. All you’ve to do is create products at Shirtee and add them to your shop. Shirtee will take care of the production of your custom merch along with direct delivery to your customers while you sit back and relax.
No necessity to pile up stocks and invest a fat chunk of money just to start your merchandise. Choose a cost-effective and smart option, Shirtee. In just a few clicks a personalized merch store is yours!
Launch & Promote
It’s finally done, you’ve introduced your merchandise and now it's time to launch it. Launching your merch is incomplete without promotion and you know very well the power of social media for this task.
One of the best directions to promote your merch is by engaging your followers in the content you post along with hints of your merch included. For Instagram, you can create Reels, Stories, Posts, or use IGTV and Shopping. Similarly, for Facebook, you can create Stories, Posts, and Live videos.
Word-of-mouth marketing is a clever option. Select a special hashtag and ask your friends, family members, colleagues, and followers to post and put stories of your merch or them wearing it using the hashtag. Don’t forget to promote the merch in the latest content by wearing it yourself.
If you wish to spend some more money on building your brand then influencer marketing is just another great strategy to boost your engagement rate on social media. People love free stuff, Instagram giveaways of your merch at the initial stage can catch the attention of your followers and they’d be more interested to try out the merch.
Lastly, treat the promotion accordingly, don’t let the launch of your merchandise affect the valuable content that your fans are following you for. Create your dream merchandise with Shirtee and make rakes of cash!
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